PinnedWelcome !Hello and thanks for visiting. I’m Kala Philo. I’m a writer, author and entrepreneur. I curate two blogs on Medium. The first publication is Impactoverse. 🤖 🤗. It’s the blog for the Web3 company I co-founded with London-based impact investor and master connector Noleen Mariappen. …Way Of The Tigress2 min readWay Of The Tigress2 min read
Published inImpactoverse·Feb 23Marketing’s Evolving Landscape: Web2–3 Marketing Primer for Brands and AgenciesSocial media platforms and tools disrupted marketing in the 2000s. Fast forward to today. Are you feeling some deja vu? Privacy concerns, poor user experience, and unreliable targeting data are all contributing to the decline of the social media ad-driven paid reach model. So what’s next? There is a lot…Nft Marketing10 min readNft Marketing10 min read
Feb 14Checking Under the Hood of Web3 HypeAs with Internet Adoption, the Mainstream is the Engine — We all have limited time, and it's tempting to let headlines do our thinking for us. I know I sometimes do. (whatup with Rihanna and the SuperBowl show?) For bidness, the best tool for toning down the hype and reassuring your left brain is data. …Web3adoption2 min readWeb3adoption2 min read
Published inImpactoverse·Jan 23Success in Web3 Marketing — Keep it Lean and Lean on the FundamentalsOne pitfall in marketing (and life) is that it is easy to sit in process too long. I would guess this is one of the basic reasons for the traditional tension between sales and marketing. As we transition to web3, the potential impact (and complexity) of content marketing will increase…Content Marketing2 min readContent Marketing2 min read
Dec 8, 2022Fashion, Greenwashing and GenZ — How to Avoid the BacklashGreenwashing is a thing, and the kids are not having it. — GenZ is more skeptical than other generations of fashion companies’ sustainability claims. McKinsey & Company just released their 2023 State of Fashion report , and while the report is about fashion, other research shows us that the consumer trust void is industry agnostic. …Greenwashing1 min readGreenwashing1 min read
Published inImpactoverse·Nov 7, 2022The Customer For Life (CFL) Trust Content Marketing FunnelIn the last couple of posts, I covered the research behind why your content marketing may be stuck, including 3 reasons why the traditional marketing funnel is broken. The shortcut to attracting new customers, and keeping existing ones happy, is trust. …Marketing Values3 min readMarketing Values3 min read
Published inImpactoverse·Nov 7, 2022Three Strategies To Fix Your ContentMake your messaging irresistible — In previous posts, I make the case that one reason content marketing can be frustrating is that the approach is outdated and we need a new one. So what kind of content strategies do we need now? …Trust Marketing5 min readTrust Marketing5 min read
Published inImpactoverse·Nov 7, 20223 Reasons Why the Traditional Marketing Funnel is BrokenAnd what to do about it. — In this post I shared some research showing that almost 60% of companies distributing content don’t really have a content strategy. Usually, when something is harder than it should be, it’s because the approach is not in alignment with the reality of the situation. The world has changed a lot…Trust Marketing4 min readTrust Marketing4 min read
Published inImpactoverse·Nov 7, 2022Is Your Content Marketing Stuck?If so, you are not alone. — Fact: Most companies distributing content still need a content marketing strategy that works. As a content strategist and writer, I see this more often than you might think. Companies of all sizes are putting out content that underperforms due to a lack of strategy. So I got curious and did…Marketing Values3 min readMarketing Values3 min read
Published inImpactoverse·Aug 16, 2022Causes Are Key to Brand Marketing Success for Web2 to Web3Marketing is experiencing a seismic shift for the better. — It started with the COVID-19 lockdowns and BLM protests. Like a mom dealing with rebellious teenagers running amok, Nature sent most humans on the planet to their room to reconsider their priorities. At the same time, people were more connected than ever before. We saw behind the curtain; there is…Cause Marketing9 min readCause Marketing9 min read