We get by with a little help from our friends.

Image for post
Image for post
Photo by Caleb Woods on Unsplash

Imagine if you lived in a world where last year, there was no IRS, no taxes. (whoo hoo the good old days!)

Then all the sudden, you have to pay taxes this year. The IRS sends out all the rules and forms and deadlines. What do you do?

So maybe you freak out for a bit, that is normal when faced with something new and complex.

Do you avoid it because its scary? Do you hide under your desk and check your Instagram ? …

Image for post
Image for post

A young girl, standing in the center of the US Capitol rotunda, looking up, slowly turning.

That was me, many years ago. All I remember are the gold stars and the shiny long marble floors. I was more excited about finally seeing the Pandas at the National Zoo, in spite of the lines.

As an adult, I’m less star-struck with our national government, regardless of who is in the Oval Office. I do know, though, that the U.S. Capitol building is a special place. It belongs to all of us.

I’m really good at controlling my emotions. It doesn’t make me better, its just the way I am. Having said that, I had to take a moment and process some anger at the sight of armed citizens invading our Capitol building at the urging of the President. …

Image for post
Image for post
Yo en Bosque de Chapultepec, Mexico City #CDMX

Hang in there, this is not a rainbows and unicorns post.

I woke up thinking, I am love. But in truth, I had a millisecond of proto-anxiety before that thought.

We don’t control our first thoughts in the morning, so they are a good barometer of our true emotional state.

I’ve been working to not wake up with anxious thoughts in my head.


See how I phrased that, straight from my first draft, the one that just fell out of my head?

The awkward part — ”trying hard to not wake up with anxious thoughts”.

This is not the way to talk so your subconscious will listen. “Trying hard not to” and using words like anxious.

Image for post
Image for post

In this video I talk about three Dark Side marketing tactics that use the power of words and social media to make people feel like crap.

I love marketing and the potential of social media, it can and does change the world for the better. However, just like traditional “advertising”, social media can be used in some unhealthy ways, too.

So let’s do a detox on this, shall we?

I’d like to share some shaming marketing tactics and encourage you not to let low vibe marketers use them to label or define you or your business.

Some consultants use blanket statements to shame people into thinking they aren’t good enough, so that people will buy their service or product. …

Image for post
Image for post

As we wait out the election results in the US, perhaps a visit to the Queen is in order.

I have written about why sharing your wisdom on video is crucial right now, for your business and brand, and for the world.

How lovely (as they often say in the UK) that we have this strong example of Queen Elizabeth doing exactly that. If you haven’t seen this video, I’ve linked to it at the bottom of the post.

Now, I do not follow the celebrity royals. I could care less about the clothes and the weddings and the drama.

I lived in London for a bit in college, my daughter just graduated from University there, yet I still didn’t really understand the point of their monarchy in this day and age. …

Image for post
Image for post
Photo by Wes Hicks on Unsplash

Walk a mile in their shoes

Almost every time I get in an Uber, I ask the driver for their story.

I don’t say, “So! What’s your story?”

Usually I just say, “How long you been drivin’ UBER?” That always leads to the why.

Before COVID, the usual why was because they were in-between jobs, students, or as a side-gig to supplement their income.

Post COVID, the why is most of them are driving UBER to stay above water.

Hector was about to open a catering business, with signed lease space and booked parties, when the lockdown happened.

Joshua, a military vet, lost a great paying job in the Texas oilfields. …

You just can’t tear your eyes away

Image for post
Image for post
Photo by Bradley Howington on Unsplash

I don’t know if I’m out of touch or avant-garde. 🤷‍♀

In this free-for-all phase of video for the masses, we are seeing some sparks of genius, and some massively bad video. It’s a bit of a train wreck.

No wonder so many female entrepreneurs, consultants and coaches are holding back from diving in with video, even though it is the killer content for engagement, scaling impact and trimming the sales cycle.

Let’s all step back and relax. Breathe.🦋

The basics of business etiquette apply to video too.

You got this. 👊

We have all seen some pretty awful videos — terrible lighting, awkward composition and big stinky dogs on couches. …

Shazam! This also works for all other videos, too

Image for post
Image for post
image by me, looking great on Zoom!

Been Zooming much lately? Yup, thought so.

It looks like video and video conferences are here to stay in a big way.

Sorry if that makes you wince.

If you had been avoiding video conferencing for most of 2019, or even most of your life, I feel for you.

It’s hard enough for you to be cooped up at home with everyone.

Now we are expected to do live video and video conferences.

Guess what else?

It is getting harder to get away with leaving the camera off.

I mean, would you walk into a real meeting in your jammies and a black paper bag over your head, with your name in white letters printed on it? …

Learning to Surf

Image for post
Image for post
Photo by guille pozzi on Unsplash

Direct to Consumer is fast becoming Direct To People.

Maybe you knew that.

Have you considered the implications of it for your positioning? Well, think fast, my friend.

Along with remote working, a drop-ship lifestyle, and Zoom meetings, DTC is one of those trends that was gathering momentum in the global economy. Enter the COVID-19 convulsion. Like an underwater earthquake that causes a massive tidal wave, COVID-19 is causing massive acceleration in these trends.

Case in point:

This excellent article Sweatpants Forever by Irina Aleksander in the New York Times covers the implosion of the traditional fashion industry. …

Repeat after me: No, thank you

Image for post
Image for post

Have you ever woken up with a YES hangover — you said yes to an activity, an event, a relationship, a job or business that sounded SO great at the time…

To realize that you are just not feeling it, out of energy, with no end in sight? Women in particular are susceptible to the YES hangover. But sometimes men do the same thing.

@russellbrunson tells a story about waking up one day, knowing the company he was building (before he co-founded Clickfunnels), was taking off like wildfire, yet he didn’t want to get out of bed.

I’ve recently joined a coaching group led by Tim Grover, author of Relentless, and the most compelling mentor I’ve run across yet. …


Kala Philo

I am good at change. I write to help others maximize their magic at the intersection of global changes and personal transformation.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store