Pirate Advice for Your Personal Brand
Good morning from Campeche, Mexico — a 500 year old pirate town with walled centro of long blocks of old homes, build for the security of residents in the past, spruced up with colorful paint for the present, thankfully more peaceful times.
I’m in the Yucatan scouting locations for an upcoming retreat for the Tigress Society community.
In spite of The Walt Disney Company ‘s mega-success with Pirates of the Caribbean, real-life with pirates was not funny or fun.
Living in the Spanish port towns at the heyday of trade between Spain and the New World quickly was a dangerous gamble because the Spanish were stretched too thin to protect all of their empire.
For this reason, pirates (mostly English mercenaries) flourished in the Caribbean for over 100 years.
One reason travel makes my business better is I see analogies everywhere I look.
Questions for you:
Do you have a solid home base in your personal brand positioning? Or are you trying to rule from a mindset that is spread out and vulnerable, easily picked off by pirates?
What part of your brand is the most valuable, where is the gold? Have you mined your brilliance for how you are uniquely different and set up a plan to protect yourself from sliding into the red ocean of sameness as everyone else?
Do you have pirate tales to tell about your brand, that will resonate with your audience?
If you feeling like personal branding is like a plank walk into the unknown, let’s turn it into a grand treasure hunt.
I can help you with that.
Originally published at https://kalaphilo.simplerosites.com.