Kala Philo – Medium

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Kala Philo

Welcome !

Hello and thanks for visiting.

2 min readJan 18, 2022

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Welcome !

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Kala Philo
in
Impactoverse

Heatwave Wake-up Call

Strategic Hot Planet Opportunities for Ecopreneurs, Climate Tech Businesses and NPOs

7 min readJul 11, 2023

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Heatwave Wake-up Call

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Kala Philo
in
Impactoverse

Marketing’s Evolving Landscape: Web2–3 Marketing Primer for Brands and Agencies

Social media platforms and tools disrupted marketing in the 2000s. Fast forward to today. Are you feeling some deja vu? Privacy concerns…

10 min readFeb 23, 2023

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Marketing’s Evolving Landscape: Web2–3 Marketing Primer for Brands and Agencies

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Kala Philo

Checking Under the Hood of Web3 Hype

As with Internet Adoption, the Mainstream is the Engine

2 min readFeb 14, 2023

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Checking Under the Hood of Web3 Hype

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Kala Philo
in
Impactoverse

Success in Web3 Marketing — Keep it Lean and Lean on the Fundamentals

One pitfall in marketing (and life) is that it is easy to sit in process too long. I would guess this is one of the basic reasons for the…

2 min readJan 23, 2023

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Success in Web3 Marketing — Keep it Lean and Lean on the Fundamentals

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Kala Philo

Fashion, Greenwashing and Gen — How to Avoid the Backlash

Greenwashing is a thing, and the kids are not having it.

1 min readDec 8, 2022

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Fashion, Greenwashing and Gen — How to Avoid the Backlash

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Kala Philo
in
Impactoverse

The Customer For Life (CFL) Trust Content Marketing Funnel

In the last couple of posts, I covered the research behind why your content marketing may be stuck, including 3 reasons why the traditional…

3 min readNov 7, 2022

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The Customer For Life (CFL) Trust Content Marketing Funnel

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Kala Philo
in
Impactoverse

Three Strategies To Fix Your Content

Make your messaging irresistible

5 min readNov 7, 2022

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Three Strategies To Fix Your Content

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Kala Philo
in
Impactoverse

3 Reasons Why the Traditional Marketing Funnel is Broken

And what to do about it.

4 min readNov 7, 2022

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3 Reasons Why the Traditional Marketing Funnel is Broken

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Kala Philo
in
Impactoverse

Is Your Content Marketing Stuck?

If so, you are not alone.

3 min readNov 7, 2022

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Is Your Content Marketing Stuck?

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Kala Philo

Kala Philo

Hi! I’m a tech marketing writer, strategist and co-founder. I also write about personal growth via immersive travel. More info at kalaphilo.com

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