Marketing is experiencing a seismic shift for the better. — It started with the COVID-19 lockdowns and BLM protests. Like rebellious teenagers running amok on spring break, nature sent most humans on the planet to their room to reconsider their priorities. At the same time, people were more connected than ever before. We saw behind the curtain; there is no…

Strategies for saving money and staying healthy. — Hold up! Did you know that under the ACA, insurance providers must cover certain screening procedures at no cost to you? In my experience, insurance companies, hospitals, and labs are hoping you don’t know your rights. Raising awareness about preventive screenings is the main reason I’m writing this post. Insurance…

Got fans? — It turns out the post-pandemic upheaval may be a moment in time for B-corp brands and conscious SMBs to attract and retain new customers for life. 🤗 Depending on which study you read, 50 to 70% of consumers factor in a brand’s stance on social or environmental issues when making…

Pop Quiz! 😮 Where do you think people go to verify if your brand is walking its talk on cause-related issues? Your social pages or your website? If you are a marketer and you guessed social, you are in good company, but unfortunately, you are wrong. Hey, no worries, pobody’s…

The iridescent summer sky glows like a silver shell arching over the desert near Todos Santos, Mexico. The air is warm, humid, and expectant, waiting on an approaching hurricane that pushes rain ahead to the parched desert south of us, but not one drop of rain falls on the town. …

The last year felt like the part in The Wizard of Oz, as our heroic misfits obediently follow the Yellow Brick Road to find the Wizard with all the answers. You know what happens next — they get to Oz and have trouble getting in. When they finally gain entrance…

If you are contemplating “work from anywhere” in a country where drinking bottled water is advisable, I created a quick video with some advice on how to save $ and decrease plastic. In the past I would have not asked for help, I would have just lugged bottles of water…

I don’t have a fear of dentistry, even though I had some painful experiences with cavity filling and braces when I was young. …

The days here hover in the upper 80’s with 90% humidity. Any foray away from your air-conditioned room (should you be lucky enough to have one) and you are sporting a dripping sheen of sweat within minutes. A couple of years ago I spent the hot season in Todos Santos…